Open to the option of selling it, or attract investment to scale the business further.
Description
Year of Inception: 2019 Annual Revenue : $2.53 million Seller Discrepancy Earning : $393k Asking Price: SGD $2.2 million (Includes inventory) Open to full stake / partial stake sales
Fey Day presents a fast growing E-commerce business in the pet & baby niche. The business started in 2019 via owner's bootstrapping. Over the past 6 years, the owner has launched their own brand and built a major marketshare in the product segment that they are competing. Their competitive advantage is low pricing (value for money approach) for consumables, hence it generate a lot of returning customers. Their products are mainly sold through Shopee and Lazada. There are sales coming from Tik-Tok and wholesale channel as well.
The owner have launched a new product earlier this year, the result is promising. There are a few more upcoming products in the pipeline. They mainly utilized paid advertisement to generate sales. (Around $6k to $12k marketing expenses per month) They are currently working with 6 China manufacturers for their 73 SKUs. Their products are stored in 3 warehouses located in Tuas. (2 of the warehouses are owned and 1 is rented)
Headcount: 4 (2 Singaporeans and 2 Malaysians) Size of 3 warehouses: 2200 sqft + 2800 sqft + 3800 sqft Rent: $3,800 (before GST) per month for 1 of warehouse and the other 2 warehouses are owned Current Inventory level: $400k
Annual Revenue : $2.53 million (July 2023 to June 2024) Annual Seller Discrepancy Earning : $393k (July 2023 to June 2024) Asking Price: SGD $2.2 million (Includes inventory, but not the 2 warehouses)
Owner is willing to stay and support the handover transition.
Interested in this business? Please email mac@feyday.com today! Check out more businesses for sale on our website: https://www.feyday.com
Business Operation
3 warehouses located in Tuas: 2200 sqft + 2800 sqft + 3800 sqft 2 of the warehouses are owned, 1 of the warehouse are rented. $3,800 (before GST) per month
Facilities
Growth Opportunities
1. Develop new complementary products to increase sales and recurring purchase from existing customers 2. Built the DTC (Direct to consumer) channel e.g. own website or via retailers 3. Joint partnership with pet shops 4. Develop a second brand (Premium category) to capture other market segment
Expansion Potential
Owner is willing to stay and support the handover transition.
New Zealand 
